At the JA-YE Malta Finals and Awards Night held recently, Atlas Insurance Marketing and HR Manager Jackie Attard Montalto presented the Digital Marketing Award to Exhale – the winning team. Exhale’s product is a portable breathalyser – created to help raise awareness about the serious issue of drunk driving. Since it is a keychain, it can be easily used to test yourself to check if you are fit to drive.

Atlas has supported Junior Achievement Young Enterprise for a number of years, but this is the first year JA-YE has given an award in Digital Marketing, which Atlas was proud to sponsor.

“This Award is a reflection of the importance of digital marketing – no longer a ‘nice to have’, of a few years ago, but a critical component of any marketing plan. Digital allows us to engage very specific target audiences, building rapport and customer loyalty. It also offers the opportunity to give a human face to the brand, and reach out to customers in real time,” said Ms Attard Montalto.

“Our mission statement at Atlas proclaims a ‘purpose beyond profit’ underlying our role as an insurance company – to give people that sense of security and reassurance when embarking on different milestones in their lives – a new home, a well-deserved trip, or a business venture, she explained. “It is this same purpose which encourages us to go beyond our role within the financial services industry and reach out into the community, to assist people and organisations like JA-YE in achieving their goals. By supporting JA-YE, we believe that we are assisting young people to gain competencies that will support them as they enter the workplace, and in their daily lives.”